Determinig who your audience, or niche as its referred to at times, is always the first step. If you already have a marketing plan in place you should already know this. Much like marketing, you have to use keywords that your market will search for. Keywords are the simple words or phrases that are used to search for any topic. Such as looking for a web designer, you may search for “Web Design”, or if you want to drill down further, you may search “Web Design in Gwinnett County Georgia”.
Once you have figured out the keywords or phrases you will be using for your SEO needs, test them. Go to Google.com and search your keywords or phrases. At the top of your search you will see a number. Sometimes the numbers can be really low, like in the thousands, and other times you may see them in the billions. That number represents how many websites are fighting for that specific search you used. If the number is high, than it may not be a good idea to use those keywords or phrases to start off with. You want to be able to gain traffic first, so use keywords that do not pull so many websites.
1024 Web Solutions not only offers unique web design services, but also Search Engine Optimization (SEO) and a client portal for you to learn “ins and outs” of marketing and staying on top of the competition. SEO helps your website to gain relative placement on search engines like Google, Yahoo and Bing. Having interested consumers find your website when searching online is critical to your business but also builds confidence with the consumer. When consumers are ready to buy, they are likely to search online looking for the products and/or services they need. They are also likely to choose a business from the 1st page of results. Unfortunately most consumers feel that if its on the first page for what they searched for, it must be a reputable company. However this is not true, SEO is an art, an art that requires constant evaluation. With that said, No amount of paid services Pay-Per Click, SEO or other will keep you on first page if you offer crummy products or service.
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